Department of Media, Culture, and Communication

NYU Steinhardt News

McIlwain on Delivering an Influential Message

Charlton McIlwain, associate professor of Media, Culture, and Communication, writes that Martin Luther King Jr.'s speeches can be used as a guide to effectively package and deliver an influential message. The article titled "How to Speak Like MLK Jr." was published online on Big Think, a global forum. In the article, McIlwain outlines three key principles of messaging:

  • Don't just speak, make music;
  • Be the master of your own face;
  • Travel with an entourage.

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A note about the author: McIlwain is a researcher, writer and teacher. His primary interests focus broadly on issues of race and media within the social and political arena. He (with Dr. Stephen Maynard Caliendo) co-authored/edited two books: Race Appeal: How Candidates Invoke Race in U.S. Elections (Temple University Press, 2011) and The Routledge Companion to Race & Ethnicity (Routledge, November, 2010).